About this project
A truly connected Internet of Things, that’s the promise of start-up Triggi. By connecting smart devices to other devices, apps and services, Triggi makes them even smarter. Triggi offers a service that make them work together seamlessly.
A new identity and interface for an IoT newbie with big goals.
Triggi’s team of tool tinkerers and techies partnered with us to create a truly unique identity and experience. By looking at the characteristics of Triggi -functional, relevant, easy to use and fun- we created values for a visual identity and user experience.
Our partnership yielded a brand brief, branded logo, visual toolkit, responsive design for tablets and desktops, and a communications strategy. We even thought of a tagline for future campaigns: Triggi, what’s your trigg?
A distinctive Triggi language which seamlessly blends with the online web service that Triggi aims to be: a big contributor to our future of connectedness.
Leon van den Berg
“Refine, refine and then refine some more. I went back to the drawing board many a time, but once I got it right I went with it. You want to be original, but also recognizable. I looked for colours that represented the brand values. Purple went best with all of the rest, so that’s the one I chose as the base colour. That’s the colour people are going to identify Triggi with, so I used it every time I could.”
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“This may sound like a no-brainer, but if you’re starting a business there’s so much to do. Finding out who you are and what you want to be probably aren’t that high on the priority list. But they should be. That’s why we kicked off with a brand session in which we forced people to work this out. From there we created a simple brand brief: a clear summary on what Triggi stands for. We immersed the team in the story, so they understood exactly what we meant. It’s really important to get everybody on board, so we used the brand brief for the development of all deliverables. Such a brief prevents discussion afterwards.”