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Amsterdam RAI – Customer Journey B2B event visitor

Businesses striving to maximise their customer’s experience by enhancing services and products and defining new ones, start off best by really and deeply understanding their customer’s needs, motivations and behaviours. Amsterdam Rai, the Netherlands number 1 convention center, understood this and asked us to compose the customer journey of their B2B event visitor. Methods used were observation, face to face interviews, empathy mapping and one quantitative run.