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How we increased CheapTickets' brand awareness by 40% and decreased acquisition costs per customer

Travix is one of the largest online travel agencies with an international portfolio of websites such as CheapTickets, Vliegwinkel, Budgetair, Flugladen & Vayama. They operate in more than 39 countries and have recently been acquired by the world's largest online travel company, CTrip Group. In the Netherlands, CheapTickets has high brand awareness, but the company noticed that brand overweight was declining while acquisition costs (SEA) continued to increase.
  • Marketing
Cheap tickets
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