This is how we let Nationale-Nederlanden's 'Friend' app for the over-55s grow
Within the 'Carefree Elderly' strategy, Nationale-Nederlanden has started an initiative to combat loneliness among the elderly. For this purpose, the financial services provider has developed "Friend": an app that focuses on people over 55 who would like to get in touch with peers to participate in activities such as bowling or walking. The app is platonic in nature and does not target relationship seekers. Matching is based on distance, hobbies and age. In the app you can send messages, discuss with each other and attend (online) events.