Boels Rental

Boels keeps you going

PROPOSITION DESIGN
Boels

Boels Rental is the largest rental company of machines and tools in Europe. Successful for years due to a qualitative offering, excellent service, and a wide presence. A success that Boels Rental has expanded internationally in the past decade. Our specialists are tasked with providing Boels Rental's marketing activities with a qualitative character that fits with those international ambitions.

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A pragmatic strategy

The goal was to develop a creative framework for all Boels Rental's marketing activities, a strategy that embraces humor and honors its products. Within that framework, we then developed every campaign.

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Sustainable and consistent campaign identity

One face representing the ideal customer, depicted in photography and video in a recognizable grotesque way. This is the line we have followed with Boels Rental since autumn 2021 to present.

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“Boels Rental always provides our team with the space to make consistent creative choices. That is the foundation for a successful brand.”

Makerstreet,

Rolled out across Europe

Since we started working together, we have launched a total of five campaigns across multiple European language areas and markets. The campaigns attracted attention through radio, digital out of home, online video, and social advertising.

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Roderick martens

Roderick Martens

Founding Partner & Strategist

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