Boels Rental

Boels keeps you going


Boels Rental is the largest rental company of machines and tools in Europe. Successful for years due to a qualitative offering, excellent service, and a wide presence. A success that Boels Rental has expanded internationally in the past decade. Our specialists are tasked with providing Boels Rental's marketing activities with a qualitative character that fits with those international ambitions.

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A pragmatic strategy

The goal was to develop a creative framework for all Boels Rental's marketing activities, a strategy that embraces humor and honors its products. Within that framework, we then developed every campaign.

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Sustainable and consistent campaign identity

One face representing the ideal customer, depicted in photography and video in a recognizable grotesque way. This is the line we have followed with Boels Rental since autumn 2021 to present.

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“Boels Rental always provides our team with the space to make consistent creative choices. That is the foundation for a successful brand.”

Ashwin Murli, Head of Creative & Partner

Rolled out across Europe

Since we started working together, we have launched a total of five campaigns across multiple European language areas and markets. The campaigns attracted attention through radio, digital out of home, online video, and social advertising.

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Made possible by these specialists

Within this challenge, our agencies provided marketing strategy, campaign development and distribution.



Strategie & Concept

Distributie & Media

Distributie & Media

Distributie & Media

Interested in the results of this case?

"Our collective network of specialized agencies has once again proven its approach, demonstrating that we can quickly bring the right people to the table and translate the brand into targeted activation campaigns through a reusable creative concept."

We'd be happy to come show you. Contact us below and we'll schedule a meeting at a time that works for you and your team.

Roderick martens

Roderick Martens

Founding Partner & Strategist

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