Een sterker product én merk
Travix is one of the largest online travel agencies and owns international websites such as CheapTickets, Vliegwinkel, Budgetair, Flugladen, and Vayama. They operate in more than 39 countries and were recently taken over by CTrip Group, the world's largest online travel company. We worked on their brand CheapTickets; a brand that was struggling with a decrease in consideration in combination with rising acquisition costs.
Made possible by these specialists
In this case, our agencies delivered digital strategy, ux design and conversion rate optimisation.
UX Strategy & UX Design
Brand Design & Art Direction & Visual Design
UX Research & Proposition Validation
CRO & Lead Generation
A new website with big ambitions
With the new website, we improved both reach and conversion on every device. Furthermore, we offer a user experience that makes customers want to come back. Additionally, we made the time-to-market shorter, allowing us to respond faster to changes in the market.
The best user experience from search to booking
Booking sites are usually difficult to tell apart. CheapTickets.nl, however, chooses a unique approach by focusing on an outstanding user experience. Therefore, we took the needs of the customers as our starting point and looked at the entire user journey.
From insight to conversion optimization
We made all data visible and built an infrastructure that made continuous optimization possible. This allowed CheapTickets to optimize results in both online and offline channels. The result? Over 40% growth in brand recognition and declining acquisition costs.
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