Dott
Travel from A to B to C with Dott
With Dott's electric scooters, you can quickly and easily travel within European cities. We supported this micro‑mobility start‑up with a digital strategy, outstanding UX and a lively brand identity that we have implemented across all touchpoints, from scooter to app.
Speedy Onboarding
The best way to experience Dott is by taking a ride. That's why we designed a speedy onboarding process. Customers only provide necessary information, such as a phone number and credit card details. Technical tools such as a credit card scanner and automatic validation code completion make the process even more efficient.
Award-winning design
Our design for Dott has been awarded two prestigious awards: the Red Dot Design Award in the category 'Apps ‑ Transport & Public Sector' and the Lovie Award in the category 'Best User Interface'.
"Our work focuses on the user's main goal: moving easily and quickly"
Jeroen van de Ruit, Partner - Soda Studio
Safety as a Priority
Users receive comprehensive instructions on the safe use of the scooters, and in collaboration with local authorities, riding zones are established. If someone rides outside these zones, they will receive direct a notification and are requested to return.
Made Possible by These Specialists
In this case, our agencies provided research, brand design, product design, digital product development, and marketing services.
Soda
UX Design
Milkshake
UX Research
Resoluut
Visual Design
Mr Koreander (1)
UX copy
Curious about the results of this project?
And we'll get back to you as soon as we can.
Jasper Olieroock
Managing partner
