The most personal online pharmacy in Europe
Atida wants to be the best online provider in the field of health and well‑being. We developed a new award‑winning brand identity and an e‑commerce platform developed with personalization as the starting point, to support them in achieving these ambitions.
A new proposition
Together with Atida, we developed Atida Pure; a new proposition focused on personal supplements. We applied the new brand directly to this, from packaging to product descriptions.
Personalization as the foundation for e-commerce
Medical advice is personal. That's why we developed new concepts such as personalized help that advises you on the right products, ordering on prescription, automatic (re)deliveries, and a loyalty program.
"A great multidisciplinary challenge, in which the Makerstreet network and its specialists were truly leveraged. We created the brand for a new European pharmacy, which we directly translated into two digital products: a retail platform for their online pharmacy and a subscription platform for personalized supplements. By testing this with customers, in multiple countries we were able to learn and iterate fast."
Robert Leufkens, Product strategist & design lead
A prize-winning brand identity
The identity designed by our agencies served as the starting point for the design of the complete e‑commerce platform. In this way, Atida positions itself as a reliable brand that always moves with you. This brand identity won a prestigious Red Dot Award in 2021.
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