bol.com

The biggest shopping app in the Netherlands

DIGITAL COMMERCE
PROPOSITION DESIGN
623203acbee8f27c24d53267 thumbnail bol 2

For years, bol.com has been the biggest online store in the Netherlands. But their app was lacking, so they asked us to step in. We did a complete redesign and now they've got the best shopping app in the Netherlands.

Bol.com Full screen

From web-first to app-first

bol.com's website was responsible for the majority of their revenue, but their app was falling behind. We made big improvements to the app with the goal of becoming the best mobile shopping experience in the Netherlands. We optimized the entire customer journey by redesigning the homepage and product pages.

Bol.com kleine afbeelding 1 (casePage)

Introducing dynamic display ads

When you opened the old version of the app, you were greeted with a collection banner. We replaced that banner with a personalized, composed, and structured page – designed in the right style, of course.

Bol.com big-image (casePage)

More revenue. Lower acquisition costs.

Our optimizations led to a stronger connection between bol.com and their customers. This resulted in a significant increase in average revenue per user and a decrease in acquisition costs.

Bol.com small-image 2 (casePage)

17%

Bereik in Nederlandse retail

#1

Shoppingapp van Nederland

4,7

Van de 5 sterren in de App store

Made possible by these specialists

In this case, our agencies delivered app design, visual design, and motion design.

ResoluutResoluut

Resoluut

Visual Design

SodaSoda

Soda

UX Design

Curious about the results of this project?

And we'll get back to you as soon as we can.

MS-Foto-JasperOlieroock

Jasper Olieroock

Managing partner

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