bol.com
The biggest shopping app in the Netherlands
For years, bol.com has been the biggest online store in the Netherlands. But their app was lacking, so they asked us to step in. We did a complete redesign and now they've got the best shopping app in the Netherlands.
From web-first to app-first
bol.com's website was responsible for the majority of their revenue, but their app was falling behind. We made big improvements to the app with the goal of becoming the best mobile shopping experience in the Netherlands. We optimized the entire customer journey by redesigning the homepage and product pages.
Introducing dynamic display ads
When you opened the old version of the app, you were greeted with a collection banner. We replaced that banner with a personalized, composed, and structured page – designed in the right style, of course.
More revenue. Lower acquisition costs.
Our optimizations led to a stronger connection between bol.com and their customers. This resulted in a significant increase in average revenue per user and a decrease in acquisition costs.
17%
Bereik in Nederlandse retail
#1
Shoppingapp van Nederland
4,7
Van de 5 sterren in de App store
Made possible by these specialists
In this case, our agencies delivered app design, visual design, and motion design.
Resoluut
Visual Design
Soda
UX Design
Curious about the results of this project?
And we'll get back to you as soon as we can.
Rein van Strien
Client Partner - MakerStreet
