One strategy. Endless possibilities.
Intergamma is the parent company of GAMMA Netherlands, GAMMA Belgium, and Karwei. With over 400 stores, the company is the largest supplier of DIY products in the Benelux region. It's a huge operation that deserves an excellent and efficient mobile customer experience.
Made possible by these specialists
Within this challenge, our agencies provided digital strategy and web & app development.
Digitale Strategie & App Development
App Design & Digital Product Design
Digital Product Design & Brand Design
The building journey as a starting point
Based on interviews, location visits, and mapping out various tasks and do-it-yourself activities, we developed a building journey. This journey consists of six steps and is applicable to any imaginable task. Based on that journey, we set up the mobile touchpoints.
One code base. One design system. 6 apps.
Efficient management and more effective development; that was the goal. That's why we developed one code base and design system for GAMMA and Karwei for their e-commerce platform and mobile apps. We rewrote all mobile apps in React Native and developed a design system within which each brand retained its own unique identity.
Customize with GAMMA. Visualize with Karwei.
To support the propositions of GAMMA and Karwei, each app was given its own features. From customization with GAMMA to inspiration and visualization with Karwei.
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